When you come to see that there is not much love on earth, THEN you can arrive at preferring God in your choices; God is love.
Take leaps of faith to grow up your spiritual being, and grow down your earthly being, where there is no faith.
Do not be put off by others' fearful sides. The source of all their unkind behavior is their fear. Speak to their true self, the core, the child of God, what they were meant to be, and are at their core. Look for that.